Results: Expanded from web‑only to 20 platforms; enabled increased sponsorship opportunities.
20 platforms
Sponsor enablement
Release cadence
Mandate & Constraints
High‑visibility sports programming with tight broadcast windows; variable device capabilities; vendor dependencies; the need to maintain performance and quality while scaling distribution.
Decision Framework
Audience Experience First
Prioritize latency, reliability, and clarity on key user flows (watch, switch camera angles, engage).
Platform Parity with Pragmatism
Define a parity baseline per device family; stage advanced features as the ecosystem matures.
Launch Discipline
Release criteria, dry‑runs, and clear rollback paths to protect live events.
Plays I Ran
Multi‑Platform Roadmap
Sequenced expansion across device families (mobile, CTV, consoles) with shared epics and platform‑specific requirements.
Partner & Sponsor Integration
Coordinated requirements for sponsorship placements and partner deliverables without degrading user experience.
Release Train & QA
Established a release train with device‑lab QA plans, smoke tests, and on‑call rotations around live event windows.
Telemetry & QoE
Instrumented key flows and monitored playback health to inform prioritization and post‑event reviews.
Outcomes & Signals
Broader reach via expansion to 20 platforms with baseline feature parity.
Clearer lanes for sponsor integrations that respected the core experience.
More predictable launches through a defined release train and event‑ready checklists.
Evidence
I don't have any artifacts at the moment for this case study.
What I'd Do Next
Define QoE dashboards (latency, rebuffering, error rates) visible to partners and internal teams.
Optimize sponsorship formats against engagement metrics without impacting playback.
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