Logility — From chaos to strategic design culture

Rebuilt UX strategy for enterprise SaaS and raised org maturity—connecting research to roadmaps and putting DesignOps in place.

Role: Director of UX

Timeline: 2023–Present

Platform: Enterprise SaaS

Executive Brief

UX Maturity 1 → 3

DesignOps instituted

Research → Roadmap loop

Mandate & Constraints

UX wasn’t consistently steering product decisions. I set a clear strategy, connected research to prioritization, and built the operational backbone for faster, more consistent delivery.

Decision Framework

Prioritization

Business‑impact + customer‑insight prioritization model to focus the roadmap.

Operational Backbone

Codified DesignOps to normalize quality and increase throughput.

Cross-Functional Pairing

Early Product & Engineering involvement to de‑risk complexity and improve handoffs.

Plays I Ran

Strategy+Roadmaps

Quarterly synthesis sessions that turned research into roadmap decisions; outcome‑oriented facilitation with Product & Engineering.

Research Integration

Intake → prioritization loop with PM/Eng; continuous discovery practices appropriate for enterprise SaaS.

Design System & Governance

Lightweight component/token standards with published usage patterns and guardrails.

Org Enablement

Hiring/mentorship patterns and cross‑team rituals to strengthen alignment and velocity.

Outcomes & Signals

Clearer alignment between research insights and roadmap priorities.
More consistent delivery through shared patterns and design operations.
Organization‑wide maturity lift reflected in stronger collaboration and standards.

Evidence

Slide showing UX vision and mission statements with sensitive details removed.

UX Vision & Mission (public-safe)

Snapshot used to align Product, Engineering, and execs on UX’s purpose and scope. Names/URLs redacted.

Slide outlining UX strategic goal themes; proprietary references blacked out.

UX Strategic Goals — themes

Four focus areas from 2023–present: research cadence, accessible patterns, cross-functional integration, and design-system growth.

Process flow slide showing the four stages from discovery through deploy with redacted links.

Discovery → Design → Delivery → Deploy (process)

Operating model to de-risk and sequence work—connecting research, design, engineering, and release checks. Internal links removed.

What I'd Do Next

Component adoption analytics to track design system usage.
A lightweight discovery‑sprint playbook for cross‑team initiatives.