Currently scaling UX at Logility

I Turn Sticky Notes Into Strategy & Teams Into Forces of Nature

Where AI-first strategy meets human accountability.

7+ years transforming "we need more designers" into "holy s***, look what design just delivered."
Show me the Impact
Case Studies

The Receipts

Because "I'm a team player" doesn't cut it at this level

23+

Designers Who Don't Hate Mondays

Led across 3 companies

85%

UX Design Team Retention

spanning the globe

40%

Faster Cross-Team Collaboration

Actual time saved

1→3

User Experience Maturity raised

Gartner Magic Quadrant Leader 2026

What People Say

One of the best managers I have ever had the pleasure to work with. She is an excellent listener, a straight shooter, and a strategic thinker with an eye for creating and operationalizing great process.

Keeley Stitt

I always felt heard, respected, and protected from any politics. She brings the team together and holds them accountable, all with a sense of humor that's hard to find. Any place that snatches Amber up is lucky to have her.

Jess Lewis

Amber either knows it, or she can quickly figure it out. In the end, she's about results.

Ryan Smithson

Things I'm Unreasonably Proud Of

Strategic work that actually moved needles (and changed minds)

STRATEGIC TRANSFORMATION

Elevating UX Maturity at Logility

Level 1 to Level 3 of the N/N Scale

Grew the design system, established DesignOps practice, contributed to Gartner Magic Quadrant

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TEAM BUILDING

Scaling UX Across 5 Programs

Growing from 9 to 14 Designers at Paychex

Built a distributed team spanning the globe from Spain to Portland, Oregon

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Design System at Deluxe

Pattern library to full component system with a 7-person UX org

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Camp UX: The Unconference

Annual virtual and fully distributed UX Camp for the entire organization

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Transforming UX Hiring

Rewrote and reorganized hiring practices for the UX teams at Paychex & Logility

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"Give me a stack of post-its and a handful of sharpies, and I can change hearts and minds."

(But I also speak Excel, Jira, and quarterly business reviews)

What I Do Best

The trifecta of director-level UX leadership

Building & Scaling Teams

From hiring and onboarding to mentorship and retention, I build teams that stick around and level up.

Strategic Design Leadership

Aligning design with business goals, building roadmaps, and making sure UX has a seat at the table.

AI-Era DesignOps Practice

Building the governance layer that keeps humans responsible for AI-driven decisions.

Recent Thinking

writing about UX leadership and scaling design

AI Didn’t Kill UX, We Handed It the Knife.

April 24, 2026 No Comments

When you optimize for speed to ship, you optimize for the layer of design that is fastest to produce. That layer is the surface. Pixels, screens, components, UI. It is the most visible layer, the most legible to non-designers, and the most easily replicated by AI tools. It is also the least consequential layer if the four layers underneath it have not been thought through.
That is not an AI problem. That is a scope problem that predates AI by at least a decade.

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The Art of Storytelling: How to Tell and Sell the UX Story

January 20, 2026 No Comments

Every UX designer I have ever worked with can tell me what they designed. Very few can tell me why it matters. That gap is not a design problem. It is a storytelling problem, and it is the difference between a designer whose work gets approved and a designer whose work gets questioned in every review until they want to quit.

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Let's grab a coffee and see if our chaos is compatible.

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Based in Atlanta | open to remote